Correctly done, branding is an exercise in gestaltism - your brand should connect and feel consistent at all points. Combining traditional brand strategy concepts with product design thinking, we created a fresh approach for our friends at Output, the digital music production innovator, to help their design team build the brand as they invent new products.
Brand identity guidelines are critical for maintaining the original vision with any organization. Brand building pays dividends when strategically-informed design and voice can be reliably delivered over time, and throughout customer journeys. Our approach is to use powerful new tools (and some you may be more familiar with) to develop easily maintained and accessed digital brand manuals.
Even in a largely traditional category, there's always room for brand innovation. We worked with Sonoma County winemaker Hamel Family Wines to explore new ways of differentiating their premium Rhone style wines by focusing in on the micro-terroir.
When people talk about the first week of the holiday shopping season starting with Black Friday, it’s all about sales. But it's also an important time for brands to capture people’s imagination and reinforce their brand positioning. We take a look at a few brands that understood the opportunity to build longer-term relationships at the same time as hitting their numbers.
