Correctly done, branding is an exercise in gestaltism - your brand should connect and feel consistent at all points. Combining traditional brand strategy concepts with product design thinking, we created a fresh approach for our friends at Output, the digital music production innovator, to help their design team build the brand as they invent new products.
Brand identity guidelines are critical for maintaining the original vision with any organization. Brand building pays dividends when strategically-informed design and voice can be reliably delivered over time, and throughout customer journeys. Our approach is to use powerful new tools (and some you may be more familiar with) to develop easily maintained and accessed digital brand manuals.
