Supermoon creates and transforms brands for today's connected world.
We bring strategic thinking, identity development and design expertise to organizations looking to project authentic points of difference, and to deliver exceptional branded experiences to their customers, employees, and communities.
We've engaged seamlessly with maturing startups, challenger brands and category leaders alike. We develop close partnerships with business leaders and internal design teams to deliver results that move their markets. Our teams excel at building holistic brands through both strategic alignment and full strategic platforms, naming, verbal identity, visual systems, motion graphics, and well-crafted digital presences. With internal design team directors, we bring our own experience in similar midsize enterprise roles to help them develop their teams, align with internal stakeholders, or improve any facet of the brand they are tasked with creating and maintaining, from core principles to delivery.
We’re committed to the organizations we work with.
We'd love to talk about how we can grow with you, too.
For more on our specific capabilities, take a look here.
Commonwealth Fusion Systems
Reddit
SolarWinds
Output
Upgrade
Hamel
Bryte
Shaper
NZ Tech
Wellby
David leads client engagements at Supermoon and aligns program planning, brand strategy and execution to the goals of our clients.
He helps organizations identify and realize growth opportunities through expertise in both branding and human-centered design, translating business objectives into creative action to transform brands and products into unique and compelling value propositions. David focuses on emerging spaces where brands need to navigate new technologies and behaviors.
For two decades David served in leadership roles at renowned global consultancies including frog, Landor & Fitch, Smart Design and FutureBrand. His strategic work has led to digital entertainment innovations for Comcast Xfinity, new mobile device platforms for Microsoft, mobility services for Ford, and award-winning brand identities for fintech brands. At the core of each success was establishing high-performing, collaborative teams of designers, strategists, and technologists to consider innovative solutions and realistic plans to build and implement them.
He holds an MBA from the University of Texas at Austin with a focus on strategy and customer insights. Researching human behavior to inform brand and product strategy continues to be a favorite aspect of his work. You can find him sharing his expertise, learning from other experts, and generally geeking out at SXSW, CES, and anywhere the future gets made.
David and his wife, Jennifer, are parents of triplets plus one. When he isn’t brand building or spending time with his family in Mill Valley, you can find him trail running across Mt. Tamalpais.
With 25 years experience leading design and digital creative on strategic brand, interactive and product design programs for a wide range of global clients, Mike leads creative for Supermoon.
Previously Mike led world-class teams in Europe and the US for Landor, AKQA, DDB, JWT, and Native Design. After four years heading up design and art direction at Tribal DDB Amsterdam, helping it to become one of the most awarded agencies in Europe, he led the digital brand transformation for Dutch fashion powerhouse G-Star RAW in 2012 and the design team at JWT Amsterdam, before moving to San Francisco to join AKQA. He served as design director for the agency's first integrated team at Apple, then served as the first creative director for brand and experience design at luxury EV maker Lucid Motors. His projects have won multiple international industry awards at festivals including Cannes Lions, Clios, Eurobest, D&AD, and the Webby Awards.
Mike has a highly interdisciplinary skillset, and takes an holistic approach to brand building. He has successfully delivered hundreds of projects both agency-side and in-house, incorporating brand creation, digital and mobile experiences, motion, video and advertising campaigns, as well as automotive UI, airline in-flight entertainment and digital-physical device interfaces. He speaks brand, design, UX, and marketing languages, and with a background in psychology and advanced digital experiences is able to quickly employ both industry best practices and unique insights to identify effective brand opportunities across almost any category.
Born in New Zealand and a graduate of Victoria University, Wellington, he worked in Amsterdam for 15 years, and has been a San Franciscan import for 10.
