Supermoon creates and transforms brands for today's connected world.
We bring strategic thinking, identity development and design expertise to organizations looking to project authentic, clear points of difference and deliver exceptional experiences to customers, employees, and communities.
We engage seamlessly with maturing startups, challenger brands and category leaders alike, developing close partnerships with business leaders and internal design teams to deliver results that move markets. Our team excels at building holistic brands through strategy, naming, verbal identity, motion graphics, and well-crafted digital experiences. We’re also able to flex and collaborate with internal design teams who need support in one facet of the brand, whether strategic or tactical.
We’re committed and passionate about the brands we work with. Let’s talk about how we can put our passion to work for you.
For more on our specific capabilities, take a look here.
David leads client engagements at Supermoon and aligns program planning, brand strategy and execution to the goals of our clients.
He helps organizations identify and realize growth opportunities through expertise in both branding and human-centered design, translating business objectives into creative action to transform brands and products into unique and compelling value propositions. David focuses on emerging spaces where brands need to navigate new technologies and behaviors.
For two decades David served in leadership roles at renowned global consultancies including frog, Landor, Smart Design and FutureBrand. His strategic work has led to digital entertainment innovations for Comcast Xfinity, new mobile device platforms for Microsoft, mobility services for Ford, and award-winning brand identities for fintech brands. At the core of each success was establishing high-performing, collaborative teams of designers, strategists, and technologists to consider innovative solutions and realistic plans to build and implement them.
He holds an MBA from the University of Texas at Austin with a focus on strategy and customer insights. Researching human behavior to inform brand and product strategy continues to be a favorite aspect of his work. You can find him sharing his expertise, learning from other experts, and generally geeking out at SXSW, CES, and anywhere the future gets made.
David and his wife, Jennifer, are parents of triplets plus one. When he isn’t brand building or spending time with his family in Mill Valley, you can find him trail running across Mt. Tamalpais.
With over 20 years experience leading design and digital creative on brand, interactive and product design programs for a wide range of global clients, Mike leads creative for Supermoon.
Mike has a highly interdisciplinary skillset, and takes an open-minded approach to brand building based in rigorous analysis. He has delivered hundreds of projects both agency-side and in-house, incorporating brand creation, digital and mobile experiences, motion, video and advertising campaigns, as well as automotive UI, airline in-flight entertainment and digital-physical device interfaces. He speaks brand, UX, and integrated marketing languages, and with a background in psychology and engineering is able to quickly identify the human opportunities in technical innovation. Mike moves seamlessly between identifying insights and delivering high quality creative for clients across multiple disciplines and categories.
Previously he led world-class agency design teams in Europe and the US for Landor, AKQA, DDB, JWT, and Native Design. He has served in-house as Creative Director for Brand and UX Design for luxury EV startup Lucid Motors, as well as leading design on the e-commerce transformation program for Dutch fashion powerhouse G-Star RAW. In the US, he served as the design director for AKQA's first integrated team at Apple. His projects have won multiple international industry awards at festivals including Cannes Lions, Clios, Eurobest, D&AD, and the Webby Awards.
Born in New Zealand and a graduate of Victoria University, Wellington, he lived and worked in Amsterdam for 15 years, and has been a San Franciscan import for 10.
Mike believes in lifelong learning and has a wide range of obsessions from digital technologies to gaming and music, and from craft drinks to design and art in all its many beautiful forms. He's a keen traveler and spends quality time in New Zealand, and Europe on a semi-annual basis.
