Supermoon builds intelligent brands that position organizations for rapid and sustainable growth. Our approach is strategic and systemic, expertly crafted, and optimized for the emerging technology landscape.
With decades of experience in the world’s leading brand agencies and product design consultancies, we blend cross-discipline best practices with new methods and technologies to help clients move quickly and deliver successfully, all while maintaining strategic integrity.
Our clients benefit from consistent executive leadership combined with purpose-built senior teams for each project or program. Our team is globally distributed, favoring expertise and process familiarity over location.
Intelligent brands give marketing and product teams superpowers. We’re here to help you build yours.
David leads client engagements at Supermoon and aligns program planning, brand strategy and execution to the goals of our clients.
He helps organizations identify and realize growth opportunities through expertise in both branding and human-centered design, translating business objectives into creative action to transform brands and products into unique and compelling value propositions. David focuses on emerging spaces where brands need to navigate new technologies and behaviors.
For two decades David served in leadership roles at renowned global consultancies including frog, Landor & Fitch, Smart Design and FutureBrand. His strategic work has led to digital entertainment innovations for Comcast Xfinity, new mobile device platforms for Microsoft, mobility services for Ford, and award-winning brand identities for fintech brands. At the core of each success was establishing high-performing, collaborative teams of designers, strategists, and technologists to consider innovative solutions and realistic plans to build and implement them.
He holds an MBA from the University of Texas at Austin with a focus on strategy and customer insights. Researching human behavior to inform brand and product strategy continues to be a favorite aspect of his work. You can find him sharing his expertise, learning from other experts, and generally geeking out at SXSW, CES, and anywhere the future gets made.
David and his wife, Jennifer, are parents of triplets plus one. When he isn’t brand building or spending time with his family in Mill Valley, you can find him trail running across Mt. Tamalpais.
With 25 years experience leading creative teams on strategic brand, design and identity programs for a broad range of global clients, Mike heads up creative direction at Supermoon.
Previously Mike led world-class teams in Europe and the US for Landor, AKQA, DDB, JWT, and Native Design. After four years heading up design and art direction at Tribal DDB Amsterdam, helping it to become one of the most awarded agencies in Europe, he led the digital brand transformation for Dutch fashion powerhouse G-Star RAW in 2012 and the design team at JWT Amsterdam, before moving to San Francisco to join AKQA. He served as design director for the agency's first integrated team at Apple, then as the first creative director for brand and experience design at luxury EV maker Lucid Motors. His projects have won multiple international industry awards at festivals including Cannes Lions, Clios, Eurobest, D&AD, and the Webbys.
Mike brings an interdisciplinary skillset, and takes a fully integrated approach to brand building. He has delivered hundreds of projects both agency-side and in-house, incorporating brand creation, digital and mobile experiences, motion, video and advertising campaigns, as well as automotive UI, airline in-flight entertainment and digital-physical device interfaces. Mike speaks brand, design, UX, and marketing languages, and with a background in psychology and advanced digital experiences can suggest unique brand opportunities across almost any category.
Born in New Zealand and a graduate of Victoria University, Wellington, he worked in Amsterdam for 15 years, and has been a San Franciscan for 12.
View some of his archived work here.
Commonwealth Fusion Systems
Reddit
SolarWinds
Output
Hamel
Bryte
Shaper
NZ Tech
Wellby
