Capabilities

Supermoon specializes in brand creation and transformation for today's digital-centric world. We bring decades of experience working for leading technology and design-focused brands. We can go deeper than traditional design and digital agencies on strategy, and bring a stronger native digital design skillset than strategic brand agencies.

Brand Strategy

  • Brand Creation
  • Brand Transformation
  • Category Design
  • Positioning
  • Research & Insights
  • Vision & Values
  • Brand Behaviors
  • Brand Architecture
  • Strategic Toolkits

Visual ID

  • Design Strategy
  • Visual Systems
  • Logos
  • UX & UI Design
  • Motion Graphics / 3D
  • Brand Books
  • Collateral Systems
  • Packaging
  • Environmental Design
  • Visual Guidelines
  • Digital Guidelines

Verbal ID, Naming

  • Verbal Strategy
  • Messaging
  • Tone of Voice
  • Naming
  • Naming Systems
  • Copywriting
  • Style Guides

Brand Launch

  • Launch Planning
  • Brand Training
  • Implementation
  • Signage & Wayfinding
  • Brand Launch Films
  • Internal Video Screens
  • Experiential Digital
  • Brand Microsites

The Moon Unit

Supermoon’s core team members bring channel-agnostic strategic brand skills and world-class interdisciplinary design talent. For uniquely specialized projects, we can draw on an extended roster of trusted partners we've worked with previously on successful assignments.

Brand Strategy

  • Strategy Direction
  • Strategic Analysis

Visual Identity

  • Creative Direction
  • Design Direction
  • Visual Design
  • Digital Design
  • Motion Design

Verbal & Naming

  • Verbal Identity
  • Naming Direction
  • Copywriting

Brand Launch

  • Launch Direction
  • Implementation
  • Guidelines
  • Launch campaigns
  • Videographers
  • Photographers

Extended Team

Digital

  • UX Research
  • UX Strategy
  • Design systems
  • Website builds
  • App design & build
  • Brand campaigns
  • Digital installations

Film & Design

  • Brand & product film
  • Interactive video
  • 3D product rendering
  • Environmental renders
  • UI motion graphics

Implementation

  • Print collateral
  • Stationery
  • Packaging
  • Digital templates
  • Digital collateral

Audio

  • Audio branding
  • Sound design

Executive Leadership

David Freas
Managing Partner

David leads client engagements at Supermoon and aligns program planning, brand strategy and execution to the goals of our clients.

David has served in leadership roles at renowned global consultancies including frog, Landor, and FutureBrand, and holds an MBA from the University of Texas at Austin with a focus on strategy and customer insights. He helps organizations identify and realize growth opportunities through an expertise in branding and human-centered design.

When he isn’t brand building, David spends time with his family in Mill Valley, and running the trails of Mt. Tamalpais.

Mike Hambleton
Creative Partner

With over 20 years experience in design directing brand, digital and product work for global clients, Mike leads creative for Supermoon.

Mike has a unique interdisciplinary skillset and a holistic approach to brand design, having led design, conceptual and UX teams on literally hundreds of projects from brand creation, digital experiences, motion, film and campaigns, to automotive UI, in-flight entertainment and digital product design.

Previously he built and led world-class teams in Europe and the US for agencies including Landor, AKQA, DDB, JWT, 180 Amsterdam and Native Design, and on client side for G-Star and Lucid Motors.